More than 438,000 people die of malaria every year, with 214 million new infections. One child dies from malaria every 2 minutes. It is urgent to keep the fight against malaria as a high priority on the international agenda and prevent it from fading from the headlines.
Kids Against Malaria uses music and film to reach out to the global population at risk from malaria. The project was inspired by a song written with students at the International Center of Art and Music at Ouidah (CIAMO) of Art & Music in Benin. The song, a triumphant call to defeat malaria, motivated CIAMO cofounder Sarah duPont and filmmaker/musician Jon Fine to engage UNESCO Goodwill Ambassador and 3 time Grammy winner Angélique Kidjo in the project. Together, they conceived a transmedia project for radio, TV and online to amplify the message of the song.
With support from partners in the U.S. Embassy in Benin, the U.S. Department of State, UNICEF, the Peace Corps and the Centers for Disease Control and Prevention (CDC), Kids Against Malaria was designed to cover a wide range of information about how malaria is transmitted and how to ensure protection. More than 50 people were involved in creating the project and over 100 students participated from CIAMO school of Art and music. Renowned musicians including CIAMO's executive director Oscar Kidjo, Antibalas, Logozo, Gangbe Brass Band and filmmakers from the ISMA Film Program in Benin joined in alongside Kidjo and the students to make it a success.
Working with our partners will ensure the song and video's global reach. Every distribution avenue will be explored including playing the song in sports stadiums during matches, showing the video at theaters before movies, on mobile resource units, in schools and in hospitals. To reach places that don’t have televisions, a variety of mechanisms will be used in partnership with the Peace Corps and other NGO’s on the ground.